Investigating digital assets before capital is committed.

I started in private investigation before spending more than a decade in SEO and organic search, including founding Pandable, a specialist consultancy advising clients across financial services and technology, including CoinShares, Octopus and Fiserv.

Over the past few years I've worked independently, exploring digital assets and online businesses through several different lenses: trading financial markets, analysing blockchain ecosystems, building online businesses, and investigating websites and domains as potential acquisitions.

Although the industries have changed, the underlying work has remained remarkably consistent: gathering evidence, challenging assumptions and looking beyond the surface story to understand how digital assets create, sustain and transfer value.

I'm currently building Discern, an independent website due diligence practice for buyers of online businesses.