I investigate why websites underperform in search.

My work sits at the intersection of technical investigation, search data and commercial decision-making.

I have more than a decade of experience in SEO and organic search. From 2017 to 2022, I founded and led Pandable, a specialist consultancy advising clients across financial services and technology, including CoinShares, Octopus and Fiserv.

My work has included technical audits, website migrations, site architecture, organic-search strategy and large-scale research, translating complex findings into clear and practical recommendations.

Since closing Pandable, I have focused on independent trading and research while continuing to build and test digital projects. These have included programmatic SEO websites and AI workflows built with Claude Code, the DataForSEO API and other tools, automating technical analysis, research and reporting.

I am now interested in technical SEO and organic-search roles where investigation, analytical thinking and clear communication are valued.