Lucy Kirkness

Lucy Kirkness

Updated August 2026

I’m a founder and digital operator based in Brighton, England.

I began my career with a brief stint as a private investigator. The role lasted five months, but the instinct to look closely and ask better questions stayed with me.

I’ve since spent more than a decade in SEO and organic search. From 2017 to 2022, I founded and led Pandable.

Today, I run Discern, a technical SEO consultancy for large and complex websites.

Outside Discern, I take on selected advisory work, principally SEO due diligence. I split the rest of my time between small internet projects, AI and data workflows, trading and investment research.

Find me on LinkedIn, see what I’m building at Discern, or send me an email. Padel invitations welcome.

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